Skills: Market and User Research, Marketing and Growth Strategy, Web and Mobile Design

Improving client acquisition and SEO with extensive market and user research, gaining valuable insights into development of a strategic marketing funnel, website redesign, and implementation of Hotjar and Google Analytics.

Skills: Market Research, Marketing and Growth Strategy, Social Media Campaign, Email Newsletter, Website Design, Development Team Collaboration

Increasing member acquisition through extensive competitive analysis, strategic social media and email newsletter marketing campaigns, and website development collaboration. Complete case study coming soon.

Skills: UX Research, Strategic Planning, Survey Writing, Script Writing, User Interviews, Data Analysis

This research plan was designed to determine key performance indicators and to evaluate statistics and opinions of parents and teachers of children who have played our flagship game, Planet Possible.

Skills: Research, Ideation, Design - smartwatch app

Fish Bladder Game’s body-controlled endless runner game Planet Possible currently does not smartwatch adaptability, losing valuable data insight and revenue potential from a $1.125 billion market (children’s smartwatches)…

Skills: Research, Ideation, Design - web browser, tablet + mobile app

Fish Bladder Games is a gaming company that was started in response to modern challenges limiting children's physical activity. Fish Bladder developed the game Planet Possible, a virtual world seamlessly blending physical activity with engaging gameplay. Fish Bladder’s goal is to adapt a paid subscription model and ensure its growing success…

Skills: Research, Ideation, Design - mobile app

In this UX design case study, a startup media company aims to transition its free user base to paid subscribers. With a mobile-web and app presence, the focus is on integrating subscription options seamlessly into registration and sign-in flows...

Skills: Research, Ideation, Design - mobile app

This one person Google Ventures style five-day design sprint case study takes focus on Savr Recipes. The goal of Savr Recipes in this case study is to design a mobile app that gives users the ability to follow a recipe easily and confidently…

Skills: Research, Ideation, Design - mobile app

Pocket Personal Trainer is a fitness lifestyle app that was designed to bring fitness knowledge and easy to follow workouts to busy people of all levels with any or no equipment at any place, any time...