NetWorkWise Digital Marketing Strategy

Aug 31

August 1 - 30, 2024 (1-month Contract)

Background

NetWorkWise is a premier education platform in the learning and development space. They empower people with expert skills and knowledge to build meaningful connections, equipping them with the right tools and training to develop robust personal and professional networks. Led by Adam Connors and headquartered in Hoboken, NJ, most of their business is currently conducted in the Northeastern United States.

Problem

NetWorkWise has an online footprint but has no true marketing or growth strategy. This lack of strategic voice in the networking organization industry is causing the company’s growth to plateau. These growth issues are limiting the cash flow of NetWorkWise, and could hinder western advancement throughout the United States.

Additionally, the exclusive lunch event branch of NetWorkWise is having trouble gaining traction. NetWorkWise stakeholders want a website dedicated to the “More Than Just a Lunch” meetings, including past meeting pictures and information, benefits of the meeting, and how to gain invitation to these exclusive lunches.

Goals

1) Increase membership engagement and acquisition (100 members by end of 2024, currently at ~40)

Conduct extensive market research and competitive analysis
Develop targeted digital marketing strategy: social media and email
Design new website for “More Than Just a Lunch” branch of NetWorkWise
Collaborate with developers to complete website and meet contract deadline

Task Overview

1) Market Research and Competitor Analysis

Ideas for Growth and Expansion

2) Digital Marketing Strategy

Social Media Marketing Campaign
- Memes, Quote Cards, Memories
- Laughter and thought provoking -> relatability
- Strategic Caption Writing -> Encouraged Participation
Email Marketing Campaign Outline

3) Website Design and Development

Collaborate with Developers

4) Validation from NetWorkWise Management

Market Research and Competitor Analysis

Click here to view Competitor Analysis Spreadsheet

Ideas for Growth and Expansion

Junior Member Program / NetWorkWise (Current members promoted to NetWorkWise+)
- Must apply and interview with Adam
Benefits
- Cost is fractional ($100/month or $1000 for the year)
- Opportunity to be invited to MTJAL
- Weekly email newsletter

Monthly Gathering “More than just a gathering”
- No limit - open invite to all junior and senior members
- Bowling alleys, arcades, speakeasies with a conference room
  - 15 - 25 minute topic driven speech
  - Followed by hours of fun

Member Partnerships
- Driven by members who are decision makers/leaders at companies
  - Discounts and perks
- Companies pay member fees (tax write off)